The app is rolling out a limited trial of artificial intelligence voice simulations to animate and voice posts.
Reddit is testing a new way to drive user engagement via audio and/or video summaries of in-app conversations.
As shown in this sequence, which was highlighted by The Verge, Reddit’s new experiment will give users access to a new kind of post, which uses artificial intelligence to animate and voice summary clips.
The audio aspect is powered by AI voice simulation, which could be a little jarring, especially given the simulation’s sometimes misplaced emphasis and cadence. But the idea is that this will provide users with another means to engage with Reddit content, which also leans into emerging consumption behaviors.
Like all platforms, Reddit has seen a significant rise in video use of late.
In the platform’s Q2 earnings call, Reddit CEO Steve Huffman said video replies, which it added earlier this year, have been a big success for the platform, with more than 10% of all video posts in the app now coming from replies.
Reddit told TechCrunch that the feature is being released in limited testing at this stage, on selected English-language posts.
Reddit’s AI-powered conversation feature highlights the platform’s efforts to improve user engagement through audio and video content. By transforming posts into animated and voiced summaries, Reddit aims to offer users a new way to consume discussions. Although the feature is still in limited testing, it reflects the growing role of AI and video in social media experiences, while user feedback will help determine its future development.
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