Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI collaborator.
Google is introducing Ask Advisor, a new Gemini-powered AI collaborator designed to work across Google Ads, Google Analytics, Merchant Center and Google Marketing Platform as announced today at Google Marketing Live 2026.
Driving the news. Ask Advisor acts as a unified agent that connects insights, workflows and recommendations across Google’s marketing ecosystem.
According to Google, the tool can help marketers launch campaigns, analyze performance and surface optimization recommendations without needing to switch between products.
For example, a marketer could ask Ask Advisor to “find new customers for my hair care products,” and the system would automatically pull product details from Merchant Center and help build a campaign in Google Ads.
How it works. Ask Advisor links Google Ads, Analytics, Merchant Center, and the Marketing Platform via a Gemini-powered interface. The system may access campaign, audience, and product data from many products to create recommendations, automate setup activities, and uncover insights depending on a marketer’s objectives. Ask Advisor additionally uses reporting insights from Google Ads and Google Analytics to explain campaign effectiveness and suggest next measures.
Google says the goal is to make advanced campaign management and analysis more accessible, especially to marketers who lack significant technical or analytics knowledge. The launch broadens Google’s growing range of in-product AI agents and establishes Gemini as a primary operating layer for advertising and measurement tools.
Why we care. Ask Advisor represents one of Google’s most visible efforts toward agentic advertising workflows.
Instead of manually traversing between reporting dashboards, campaign tools, and optimisation settings, marketers may increasingly rely on AI agents to carry out operational tasks and uncover strategic insights.
The most significant shift is structural: Google is pitching Gemini as the connecting layer across its ad stack, which could reshape how campaigns are developed, optimised, and measured.
Google’s Ask Advisor marks a major step toward AI-driven marketing by bringing Google Ads, Analytics, Merchant Center, and Google Marketing Platform together through a single Gemini-powered assistant. By simplifying campaign creation, performance analysis, and optimization, it enables marketers to make faster, data-driven decisions with less manual effort. As AI becomes the central layer across Google’s advertising ecosystem, Ask Advisor has the potential to transform digital marketing workflows, making campaign management more efficient, accessible, and strategically focused for businesses of all sizes.
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