Technology stack we used in this project is: HTML, CSS, PHP, WordPress, SEO.

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The Digital Marketing Challenge

Gozo Self‑Catering Holiday Homes needed to:
– Launch a visually appealing and easy-to-navigate WordPress site showcasing rental properties across Gozo and Malta
– Improve visibility in search results for self‑catering accommodation in the Gozo/Malta area
– Drive qualified leads and bookings through targeted Google Ads campaigns

Ewoke’s Web & Marketing Solution

WordPress Website Development

We created a clean, user-friendly WordPress website that highlights property features—like private pools, countryside views, and seamless booking options—with an intuitive layout that inspires travel and conversions.

Search Engine Optimization (SEO)

We implemented on-page SEO targeting key terms such as “self‑catering accommodation Gozo,” “holiday homes Malta,” and “Gozo farmhouses for rent” to improve organic visibility for tourists searching for authentic stays.

Google Ads Campaigns

Ewoke crafted and managed Google Ads campaigns focused on reaching tourists and travelers looking for holiday rentals in Gozo and Malta—promoting unique stays like farmhouses, villas, and scenic apartment rentals to drive bookings.

Key Highlights of the Project

– Custom WordPress solution to showcase rental properties with elegance and clarity
– SEO strategy to enhance organic discovery among holiday seekers
– Conversion-oriented Google Ads targeting vacation-goers searching for Gozo and Malta accommodations

The Results

Thanks to the integrated approach:
– The brand now has a polished online presence, aligned with its high-quality rental offerings
– SEO-driven traffic for targeted search queries has risen steadily
– Google Ads campaigns have improved direct booking leads and rental inquiries from international and local visitors

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