In 2025, Google’s AI tool Gemini led global searches. People followed cricket tournaments between India and England, researched the new Pope, and looked up information about Iran and the TikTok ban. They followed the Los Angeles fires and the government shutdown.
Google’s Year in Search identifies what spiked. These lists indicate the questions that grew the fastest in comparison to 2024. They give a picture of what drew attention throughout the year.
In 2025, SEO remains one of the most trusted digital growth strategies for businesses. Customers are actively searching online for products and services near them and the next brand they find could be yours. Ewoke Digital Services provides result-driven SEO services in Kochi, Kerala, helping your business rank higher, attract quality traffic, and convert searches into customers. With smart keyword strategies, AI-friendly content, and local SEO expertise, we ensure your brand stays visible, competitive, and future-ready in an ever-evolving digital landscape.
Top Searches Of 2025
Google’s AI assistant Gemini became the top trending search globally, showing how widely AI tools were embraced throughout the year. The rest of the top 10 was filled with sports, with cricket matches between India and England, the Club World Cup, and the Asia Cup capturing a lot of public interest.
The global top 10 trending searches were:
Global top 10
The top searches of 2025 clearly show a world driven by AI innovation, global events, and real-time information needs. From the rise of tools like Gemini to major sports tournaments and geopolitical topics, people turned to search engines more than ever to stay informed. This growing dependence on search highlights the importance of strong SEO for businesses. Brands that align their digital presence with search trends, user intent, and AI-driven discovery will gain greater visibility, trust, and long-term growth in an increasingly competitive online landscape.
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